Hayes brings over 20 years of experience in the credit union industry and has a proven track record for success managing for-profit businesses for credit unions. Most recently, Hayes served as the Chief Operations Officer (COO) for Georgia Credit Union Affiliates (GCUA). He has also served in various leadership roles including as President and CEO of CU Holding Company, LLC, as well as VP of Marketing & Business Development for First Service Credit Union.
As COO of GCUA, Hayes oversaw the league’s for-profit business, Cooperative Services, Inc. (CSI), which includes Members ATM Alliance, an outsourced, fully managed ATM services provider. CSI also offers check printing, card and debit processing, chargebacks and shared branching business lines. Additionally, Hayes managed CSI’s Members Core Alliance, which offers credit unions back-office solutions through Fiserv’s CUnify core processing platform.
Before joining GCUA, Hayes served as President/CEO of CU Holding Company, a CUSO holding company where he managed and offered credit union innovation through a number of CUSOs, including: Beyond Marketing Agency, TruHome Solutions, MemberInsure, TruHome Title, XtraCash, and SimpliFast.
“Larry is an exceptional leader,” said Dave Bleazard, President/CEO First Service Credit Union. “He has an outstanding record in building relationships and running successful CUSOs.”
More about eCU Technologies:
Founded in 2017, eCU Technology® is a Credit Union Service Organization (CUSO) owned by First Service Credit Union of Houston, TX. With 20 employees and growing, eCU Technology’s mission is to inspire and cultivate financial institution customer/member relationships with innovative, forward-thinking financial technology services. They are dedicated to the growth and success of financial institutions across the country by providing Origins – their adaptable, online account and loan origination solutions. For more information about eCU Technology and the Origins solution, visit eCUTechnology.com.
