HOUSTON – With new pressure on ways to enhance online services amid the pandemic, eCU Technology is reporting its Origins Suite has “slashed abandonment rates” and reduced the time to complete mobile-first membership, consumer loan and business deposit applications.
According to the company, Origins’ current abandonment rate is a “mere 18% compared with the industry average of 40% and the average time to complete an online application is five minutes compared with the industry average of 18.45 minutes.”
eCU Technology said the suite of digital application solutions it created is designed to help credit unions of all sizes compete with national financial institutions by offering an unbeatable digital experience.
“A mobile-friendly application solution is no longer a nice to have, it’s now a matter of survival for community financial institutions of all sizes,” said David Bleazard, president/CEO of First Service Credit Union and chairman of the Board for eCU Technology.
coronavirus pandemic is impacting everyone. Above all else, our thoughts are
with those who are sick, as well as with our healthcare workers and first
responders who are on the front lines fighting this terrible virus.
while the emotional toll this pandemic is taking on individuals and communities
can’t be overstated, neither can the impact it’s having on businesses all
across the country and around the world. This pandemic has escalated importance
of remote-access and/or “touchless” transactions as the key to the vitality of organizations
moving forward. If you are an organization that relies on in-person exchanges
of goods and services, you are an organization that’s severely impacted by this
virus – from the nail salons, retail storefronts, entertainment, dine-in
restaurants, to travel…. The list goes on and on.
If you are a credit union that CAN leverage technology to keep business going,
but you are not currently doing so, you’re putting members and employees at risk
– as well as risking future health and success of your organization.
pandemic is a wake-up call for us all on so many levels, but especially for the
business community, and specifically the credit union industry, in how we
leverage technology to serve our communities. This is an opportunity to
re-think processes to ensure the health of our community and the growth of our
organizations into the future. Make no mistake, COVID19 is terrible. But the
current situation presents an opportunity for digital transformation of our
industry – and ultimately improved service delivery.
And while many credit unions are, in fact, still relying on paper forms and applications, even the CUs that have switched to digital forms are facing some challenges.
” Before COVID-19, the majority of consumers used the branch to open a new account according to J.D. Power. The same was true of consumers and small businesses who wanted a loan. With most branch offices closed, this is obviously not an option. Unless your organization is prepared to not open another new checking, savings account or loan relationship for the foreseeable future, now is the time to:
Reassess policies that prohibit the establishment of a new checking, savings or loan relationship of any type without branch engagement.
Simplifying the digital relationship establishment process by removing steps and improving customer-facing design.
Convert all back office operations to support new digital relationships using digital technologies and seamless integration.”
Need more supporting data? Consider this. First Service Credit Union (Asset size: 760 million) in Houston, Texas, was the first to pilot and launch Origins for online account opening and loan applications in 2018. They established the eCU Technology CUSO to offer these digital solutions to other credit unions in 2019.
What do your March
numbers look like? And what are your projections for Q2 of 2020?
Technology is here to equip our customers with the tools and resources to
ensure their ability to complete and succeed in a world where remote-access is
the bridge and the key to being able to conduct business moving forward.
here to help you, as you work to help your members and your communities.